Facebook: The Light in Our Shadow or the Shadow in Our Light

A couple of days ago, I was having a gentle and mostly inspiring conversation with my brothers and you know how conversations quickly move from one topic to another and of the topic was about the advent of Facebook and the huge obsession to it by every single youth while I was growing up just to own a Facebook account so I decided to write a piece about it.
I remember when I first created my account then, I was so happy and even dreamt about it because it was all I could think of the whole day. 
Facebook also makes it their obligations by sending us frequent text messages of likes, friend requests and so on just to keep us on their platform. Then if you press just “F” on Google, the first suggestion you will see is Facebook. With all these acts played by Facebook over the past decade, I’m not surprised they are where they are right now, are you?. 
They did things other social media cannot do and mostly did it smartly. Now with little or no competitors, Facebook is doing things they promised not to do most about user data with no one to stop them.

In 2019, A British parliamentary committee accused Facebook of giving companies such as Netflix preferential access to users’ data even after it tightened its privacy rules in 2014-15.

In 2014, Facebook launched a public campaign aimed at easing user concerns about data breaches meanwhile they still being accused of violating privacy.


facebook and the parliament


> Facebook and Online Movement Tracking

When you use Facebook, you’re giving them lots of information about you — and this information is being used to serve you ads which are benefiting the companies paying Facebook to sell their products. And as of a couple of years ago, Facebook began using information about the websites you browse and the apps you use in order to show you more relevant ads.
online marketing

> Facebook and your Private Messages

Your private messages aren’t really private. On a conference call with investors, Mark Zuckerberg explained that while “Facebook historically has focused on friends and public content” in targeting ads, “now, with Messenger and WhatsApp, we’re taking a couple of different approaches towards more private content as well.” In private conversations, many users share details that might seem insignificant but can provide Facebook and its many partners with valuable insight into who you are. Your private conversations give Facebook information about how you use technology and what kinds of information you share on what platforms.
“Messenger Ads (ads placed in people’s Messenger home screen) use the same audience targeting options as Facebook ads,” a spokesperson says.
But hey, what can I say since the company earns about 85% of its money from advertising.

Also on a deep level, your phone microphone can be accessed (when given permission) and Facebook can listen to all your private audio conversation.

using smartphone
On a personal note, according to some lifehack websites and life coaches, they consider using Facebook to be the following

1. A time-waster.

While being on Facebook and scrolling down through the news feed, many are not aware of the time they actually spend on viewing others’ life events or sharing. It became such a disease that many even feel obliged to like or comment on anything that was shared. You might think of the time spend on Facebook as your free time, though you are not aware that you can spend the same time taking care of yourself, learning something new like computer programming or reading an actual book that will increase your knowledge and understanding of any field you find interesting.

And social media generally encourages over-sharing, and it’s easy to post things you shouldn’t.
2. Facebook makes you deal with useless information.
It is one thing to read newspapers or magazines in order to get information about things that matters to you, but it is an entirely another thing to be faced with the same information, trends and innovations through continuous sharing by people. I bet one of the things that you will not miss about Facebook after quitting it, are the selfies of girls with the infamous duckface. Most of the information you will come across on Facebook is not always for you so while spent a large amount of time on something that won’t be of any use to you.

3. Facebook can demotivate you.

By seeing someone else’s continuous posts about the parties they went to or friends they see frequently, you might feel insecure about yourself and even feel like a loser if your own posts are not as cool as the ones in your news feed. However, there is rarely such a thing as going out every day or having lots of acquaintances to meet every day. Moreover, sharing every moment of your life is also not an obligation, since being private is quite a norm.

And now to look on the other side of the situation, according to some websites like Lifewire and others, you are advised to use Facebook if

1. You Want to Stay in the Know

If you have friends or family members that are very active on Facebook, or if you like to follow breaking news stories online, then connecting with those people and public pages is a great way to stay right on top of what’s happening as it happens.


2. You Run a Business or Organization

Facebook Pages and ads can be invaluable marketing tools. You can use a public page casually to just stay connected with your current customers or you can invest real money into Facebook’s advertising platform to generate new leads. Although, Facebook has been giving advertisers headaches lately with their new act of disabling their business account mostly when they have money in it.

3. You are looking for someone to date
Indeed, with a social network powered by over 1 billion active users, it’s easy to find a date that shares common interests and hobbies.
Finding dates in this way, much of the time you won’t get into incompatibility issues.
4. You want to create a personal portfolio
Facebook’s Timeline gives a completely new look regarding your personal profile branding.
With the Facebook Timeline cover, you are allowed to create a dramatic first impression as the cover pic will quickly tell people what you are all about.
Also, you can make certain updates public, and if done strategically, you can use it as a portfolio. For example, if you want people to recognize you as a Facebook business expert (provided you are one), you can set your privacy to Public for your most commented and liked.
personal portfolio
Lastly, I’m only trying to corroborate what is already obvious because “there is no pack of cards without a knave”. You should be the one to determine what’s always in your best interest.

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